A handful of good or bad deals is all that separates failure and success. Don’t look at your business and think “we are doing ok”.Being a visible thought leader for your company allows you to tell the story of your brand on stages you might never get invited to.Plus Simon explains how they feed their content into passengers’ social media, based on their travels, to connect brands with audiences in an all-new way.
Now their content can be found on screens at gates, bars, and restaurants of airports around the world. Like many good stories of hardship, Simon’s ends with an epic comeback! With courage, Ink Global made a huge transformation, heavily investing in digital technology and leading the way to new horizons. He shares how a series of conversations with other business leaders, meant to inspire his team, caused the spark that turned into his third book, Equanimity. Publishing the book brought a new level of credibility to his thought leadership, allowing Simon to take bigger steps in telling the story of his business to wider audiences.Īs if the world wanted to put his book to the ultimate test, the pandemic ground his business to a halt. We start our conversation by talking about Simon’s first book, There is No F in Sales, which shines a light on his years of sales experience. Simon is also the author of several books, including, There is No F in Sales: A Book About Selling in Every Market Condition and Equanimity: The Diary of a CEO in Crisis. Today, I’m talking with Simon Leslie, the co-founder and CEO of Ink Global, a media company that connects brands with global audiences.
When the world literally brings your company to a standstill, how do you move forward?
Great, right? But then came the Covid era in 2020. Imagine running a $100,000,000 company that produces airline magazines.
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